• English
  • United States(USD $)
Added to your cart
Cart subtotal


Expertly hand-woven from the palm-like grass Carludovica palmata, the Panama hat is the perfect expression of quintessential British summer fashion. The style dates back to 1906 when Edward VII rejected formal morning dress to attend Glorious Goodwood. He chose instead to wear a linen suit topped with a fine Panama hat.

In the late 18th century, José Pavon and Hipolito Ruiz, (both botanists from the Royal Gardens in Madrid), named Carludovica palmata after King Carlos IV of Spain and his wife, Ludovica.  This was the only plant named after a woman (in part), of 150 new species presented in Europe at that time.

A Legendary Hat Pachacuti


Hat-weaving as a cottage industry began to evolve on the coast of Ecuador from the early 1600s. Montecristi and Jipijapa, the two villages where weavers worked, gave their names to the hats produced there. Hats woven in Bécal in Mexico are also known as Jipijapas. Renowned for their fine weave and the weavers’ legendary skills, Montecristo Panama hats are still highly prized today. Rumours abound that master weavers work only by the light of the moon or when the sky is overcast!


In the 1830s, high up in the Andes, the authorities in Cuenca opened a hat factory to ease economic problems. Later, they set up a training workshop for those willing to learn the craft. In 1845, Don Bartolome Serrano decided to invest heavily in the Cuenca Panama hat industry. He set up a supply of straw from the coast and bought hat blocks and other tools of the trade. Learning how to hand-weave hats became compulsory for everyone in the region – adults and children alike – with the threat of prison for those who refused. Consequently, the industry quickly became one of the most profitable economic activities in the region.
A Legendary Hat Pachacuti

During the mid-1800s, hat exports were shipped first to the Isthmus of Panama – an important centre and staging post for international trade and travel. Hats transported from here arrived in various destinations in the Americas, and beyond to Asia and Europe. As a result, the hats became known as Panama hats, their place of international sale, rather than their place of origin, Ecuador.

Frenchman Philippe Raimond, then living in Panama, exhibited the toquilla hat at the 1855 World Fair in Paris. The catalogue cited a ‘straw cloth’ hat, and it garnered so much attention for its appearance, strength and durability, that he sold out! Thus the hat became internationally known as the Panama hat.

Work started on the Panama Canal in the late 19th century. The conditions were difficult for the workers. It was humid and hot with fierce heat from the sun. Consequently, engineers and workers were provided with hats for protection from the sun. When the workers returned home with their hats, it reinforced the association of the Ecuadorian toquilla hat with Panama.



In the late 19th century, a Catholic priest introduced a wide variety of Guatemalan palms to Bécal, a small Mexican town in the state of Campeche, bordering current day Yucatán. Local Mayan people began weaving straw hats and other craft items from the fibres. The result produced hats almost identical to the renowned Panama hats and, in homage to their Ecuadorian origins, the local people called them jipijapa hats or jipi hats.

Due to the extreme heat of the Yucatán Peninsula, the palm fibres would become rigid above ground. As a result, the town of Bécal has more than 2000 caves which have been dug by the weavers. These caves provide a damp, humid atmosphere in which the fibres become pliable and more easily woven. Production is almost identical to Ecuador, except a conch shell is used to smooth the weave into shape around the wooden block.
A Legendary Hat Pachacuti


We visited Don Eulogio Chi Tzel in Bécal, a master craftsman of jipijapa hats. The following year he was recognised as a “living human treasure.” He is one of two exponents of Maya Intangible Cultural Heritage of the Campeche region to receive this accolade. This title is awarded in recognition of their work of creation, recreation and transmission of knowledge and techniques that have been inherited, and that strengthen the identity of their communities and enrich cultural diversity.

Don Eulogio weaves his fine hats in an underground cave in his garden, out of the heat of the sun. He told us “I don’t make money. It’s the commerciantes who make money“. There were four cooperatives of weavers, but they weren’t successful and have all closed.
A Legendary Hat Pachacuti

The Golden Age of Hollywood introduced the Panama hat to new generations with many film stars wearing them, both on-screen and off. The Panama hat had a starring role alongside:

  • Clarke Gable in Gone with the Wind
  • Sydney Greenstreet in Casablanca
  • Gregory Peck in To Kill a Mockingbird
  • Sean Connery in The Man Who Would Be King

Whilst writers such as Mark Twain, Graham Green and Truman Capote have all sung the praises of Panama hats.

Today, you are just as likely to see someone wearing a Panama hat at a music festival as you are watching cricket at Lord’s or visiting the RHS Chelsea Flower Show. This is partly because of the seal of approval by A-list Panama hat wearers like Will Young, Keira Knightly, Kate Moss and Johnny Depp. But it is also because the world’s favourite sunhat is famous for its timeless style.



Today, you are just as likely see someone wearing a Panama at a music festival as you are whilst watching cricket at Lord’s, or at the RHS Chelsea Flower Show. This is partly due to endorsements by A-list Panama hat wearers like Will Young, Keira Knightly, Kate Moss and Johnny Depp, as well as increasing recognition of the practicality and timeless style of the world’s favourite sun hat.
A Legendary Hat Pachacuti

Preserving hat making skills

Pachacuti has been working since 1992 to preserve and encourage traditional hat weaving skills in Ecuador.

We aim to ensure the Panama hat remains a fashion icon for many years to come, by:

  • Making sure weavers receive fair pay
  • Promoting sustainability
  • Training new generations in weaving techniques

In 2012, UNESCO added the art of weaving a Panama hat in Ecuador to their list of Intangible Cultural Heritage. This term signifies the knowledge, traditions and rituals that permeate the everyday life of a community. Generations pass skills down to their descendants, forming an innate part of their identity and culture.

However, despite our best efforts and the UNESCO designation, the continued exploitation of weavers by middlemen means that this timeless skill is under threat. We have heard desperately sad stories of our weavers’ children paying human traffickers (coyotes). They face a dangerous journey through Central America and Mexico, across the border to the US – lured by the American dream. Others are abandoning tradition and rural skills for a new life in the city. Meanwhile, the market floods with cheap imitation Panama hats that are made from paper or other fibres. They don’t have the flexibility and durability, or the centuries of heritage, of a true Panama hat from Ecuador.

Panama hat weaving is more than an art. It is more than a skill. It is a way of life, representing the cultural heritage of entire communities in Ecuador, from the heights of the Sierra to coastal villages. Will the art of weaving sombreros de paja toquilla die out? Or can hat weaving provide a sustainable income for weavers? Thus enabling men and women to remain within their rural communities, keeping families together, passing on their culture and traditions.

We are still waiting for the definitive answer to this question.